SAVE THE DATE: Wednesday February 11, 2026
Join The Harvard Club of Chicago for this annual event with Tim Calkins, MBA ‘91.
The Super Bowl is marketing’s biggest event of the year. Advertisers pay millions for each thirty-second spot.
Tim Calkins has been studying Super Bowl ads for more than a decade and is one of the world’s most quoted experts. Join Tim for his annual look at the highs and lows of the latest Super Bowl advertising. Who did well? Who missed? And what does all this mean for business leaders?
Tim Calkins (MBA '91) helps people build strong and profitable brands.
Tim is a clinical professor of marketing at Northwestern University's Kellogg School of Management, where he teaches marketing strategy, branding, and biomedical marketing. He is the author of Defending Your Brand and Breakthrough Marketing Plans and was named one of Poets and Quants’ Favorite MBA Professors of 2016.
Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions.
Tim is frequently cited by the media. He has been quoted in publications including Business Week, The Financial Times, The Wall Street Journal, and The New York Times. He has appeared on all of the major television networks.
EVENT DETAILS:
Date: Wednesday February 11, 2026
Time: TBD
Location: TBD
MORE COMING SOON!